One of my favorite marketing experts is Karin Witzig. She specializes in helping health and wellness professionals with marketing. This makes her work very relevant to birth professionals. Her blog has a lot of great information that can easily be implemented into your own marketing efforts. I recently learned a lot by reading her chapter-by-chapter review on the book "Eveolution: 8 Truths About Marketing To Women" by Faith Popcorn. Visit Karin’s blog today and sign up for her newsletter too, where you’ll receive tips and opportunities to participate in her Mastermind Group, teleclasses, and workshops.

I realized I probably should have started off the week with this post. Well, better late than never, right?

When designing your website or marketing materials, what should you be focusing on? What does everyone want to know when looking for a new product or service?

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So you’ve worked on your elevator speech and you have a powerful statement about what you do for your ideal client. What will you say if the response you receive is "Tell me more"?

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What do you say when someone asks, "What do you do?" If you respond with "I’m a birth doula", how many people respond with a blank look on their face? How long does it take for you to then explain what it is you do, and yet, the person still doesn’t quite get it?

To make things easier, create a statement that, in about 15 words or less, describes WHAT YOU DO for women. For example, I could say to you:

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As a business owner, what should you keep in mind when selecting a name for your business? Here are 8 tips that may help you:

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