Client Attraction Tip #2 – Identify Your Ideal Client

Dec 23rd, 2009 | By Darlene MacAuley | Category: Law of Attraction, Marketing, Savvy New Tip

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It helps to be really clear about who you want to serve with your birth business. If you are just starting out, you may have to take a guess for now and adjust your ideal client profile as you gain experience. What’s wonderful, though, about having your own practice is that you make changes at any time!

So how do you identify your ideal client? One way to do so is to write a story about your ideal client, answering some or all of these questions:

How old is she?
Is she a first-time mom or not?
Is she in a relationship?
Is she of a certain heritage/faith/belief system?
Does she have a high-risk pregnancy?
What kind of birth does she want?
Where will she have her baby?
How informed is she? Will she need a lot of informational support?
How involved will her partner be during the birth?
How much is she willing and able to pay?

While you do this exercise, try to really see, hear and feel your ideal client. Once you have this description, it will help you:

Generate content for your website and other marketing materials.
Screen people who visit your website. They will see from your website content whether they fit your description or not.
Create your elevator speech and follow up statements.
Know whether people who are interviewing with you will be the right fit.
Remain focused on the type of people you want to work with. This will help you with your marketing efforts in so many ways.

As you gain more experience, you can refer back to your ideal client description and tweak it.

If you’ve developed your ideal client profile, I’d love to hear how it’s helped your business grow. Add a comment below!

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Have a great day!

Tags: doula business tips, doula marketing tips, find your niche, how to start a doula business, ideal client, marketing your doula business, niche marketing

2 comments
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Sam @ babyREADY April 14th, 2009 3:57 pm
My answers to your questions are:
age – stable adult (I have more experience with moms-to-be over 25 but am not closed to younger)
first time mom – most of my clients had their first and then subsequent babies with me. i love the multips I have a herstory with
in a relationship – yes, I love watching it mature and blossom into something more
heritage/faith/belief system – preferably not TOO religious as I am atheist more than anything. Not a big deal though
high risk – hopefully not, as most births aren’t despite the fact that many are treated as such
her birth desires – whatever is true to HER and not to those around her
where to birth – hopefully home or a level one hospital
how informed? has taken classes
partner, how involved? hopefully s/he is excited and enthusiastic to have a role to play
$$ – my posted rate. I don’t offer free births. I have far more experience than most doulas (have attended well over 200) and I don’t want to undervalue my work

Hope this information is helpful
Take care
Darlene MacAuley April 16th, 2009 10:12 am
Sam, I appreciate you sharing your ideal client with us. And kudos to you for all your work with women in birth. We all have a lot we can learn from you.