One of my favorite marketing experts is Karin Witzig. She specializes in helping health and wellness professionals with marketing. This makes her work very relevant to birth professionals. Her blog has a lot of great information that can easily be implemented into your own marketing efforts. I recently learned a lot by reading her chapter-by-chapter review on the book "Eveolution: 8 Truths About Marketing To Women" by Faith Popcorn. Visit Karin’s blog today and sign up for her newsletter too, where you’ll receive tips and opportunities to participate in her Mastermind Group, teleclasses, and workshops.

So you’ve worked on your elevator speech and you have a powerful statement about what you do for your ideal client. What will you say if the response you receive is "Tell me more"?

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Marketing is telling people what you do and how your services will solve a problem people have. One important factor you must understand about marketing is that it is a continuous process. The "Rule of Seven" in marketing means that it takes an average of seven times before a prospective client will buy from you. That being said, it’s not enough to print up some business cards and brochures to hand out, build a website, and wait for business to come. There is much more to do in order to effectively market your business and attract customers.

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There are many ways doulas set their prices and even whether or not to charge. Different doula organizations suggest different methods of whether, when and what to charge. I will go out on a limb (and may be disagreed with vehemently, I know) and discuss some ways that others I’ve spoken to have structured their pricing. Hopefully that will help you to decide what works best for you.

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Dear Savvy Doula,

With Thanksgiving just two weeks away, you have some time to prepare for this marketing and relationship-building tip. Show your appreciation by sending cards to those who have supported you and your business in some way.

Who should you send thanks to?

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