Image by www-bellyoflove-com via Flickr

Do you know you probably already have already written material that is ripe for an article? Here are some places to consider looking for original material:

• Do you participate in any online forums or Yahoo Groups that have to do with birth? Look at old posts and emails that you have written.
• Have you written any handouts for your doula clients or childbirth classes? There is a wealth of information you can share.
• Do you maintain a blog? What blog posts can you use to create an article?
• Look for old emails to clients that offer useful information. What could be transformed into an article?
• Do you produce an email newsletter for a group of subscribers? Take that material and turn it into an article.
• If you have conducted any surveys regarding your work, write an article about your findings.

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Image by churl via Flickr

One way of marketing yourself and your birth business is to write articles that could attract potential clients. On Day 22, I talked about Writing as one of the strategies one can use to market a business. Writing gives business owners visibility and credibility.

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One of my favorite marketing experts is Karin Witzig. She specializes in helping health and wellness professionals with marketing. This makes her work very relevant to birth professionals. Her blog has a lot of great information that can easily be implemented into your own marketing efforts. I recently learned a lot by reading her chapter-by-chapter review on the book "Eveolution: 8 Truths About Marketing To Women" by Faith Popcorn. Visit Karin’s blog today and sign up for her newsletter too, where you’ll receive tips and opportunities to participate in her Mastermind Group, teleclasses, and workshops.

I realized I probably should have started off the week with this post. Well, better late than never, right?

When designing your website or marketing materials, what should you be focusing on? What does everyone want to know when looking for a new product or service?

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What do you say when someone asks, "What do you do?" If you respond with "I’m a birth doula", how many people respond with a blank look on their face? How long does it take for you to then explain what it is you do, and yet, the person still doesn’t quite get it?

To make things easier, create a statement that, in about 15 words or less, describes WHAT YOU DO for women. For example, I could say to you:

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