This is an article by C.J. Hayden, MCC, reprinted with permission.

If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process of building sufficient word of mouth to produce the number of clients you need can seem daunting. You can count on some referrals from your existing clients and people who already know you, but that’s a fairly limited number. How can you start getting referrals from people outside your circle?

Actually, a better question is how to increase the size of your circle to include more people. In order to refer you business, people need to know, like, and trust you. They want to be sure that you will take good care of the clients they send you. For that, they’d like to be better acquainted than just hearing your name.

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Word-of-mouth advertising is one of the least expensive and most powerful methods of marketing you can do for your business. When it comes to something as intimate as attending a birth, women want to be able to feel safe and trust her team. If you are recommended by someone she already does business with or otherwise knows and trusts, you are more likely to gain her business than someone she finds on a directory or online through an internet search.

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Marketing is telling people what you do and how your services will solve a problem people have. One important factor you must understand about marketing is that it is a continuous process. The "Rule of Seven" in marketing means that it takes an average of seven times before a prospective client will buy from you. That being said, it’s not enough to print up some business cards and brochures to hand out, build a website, and wait for business to come. There is much more to do in order to effectively market your business and attract customers.

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We each have 24 hours in a day, in which we have to fit in eating, sleeping, exercise, working in and on our business, taking care of our family, and the other responsibilities we have in our lives. In every moment we have choices - staying present in the moment and working mindfully based on our values and goals, or tending to the fires that have to be put out throughout the day.

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For today’s post, I’ll be revisiting an old one I wrote a few months ago regarding business expenses. I thought I’d share a list of deductible expenses today for your business. It’s by no means comprehensive, but maybe there are some items that you haven’t thought of:

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